Team Media Designs at India Expo 2014

 

Team Media Designs covered events at India Expo 2014. 

Team Media Designs at JNU Campus

Recently, Media Designs covered an event at JNU  New Delhi Campus at Convention Center.

Different video formats & their average duration

We live in the Advt. world, where everything is coming at you a thousand miles. You really need your video to be short and to the point and it needs to be high impact. But the real challenge for any video production company is to make a short, innovative & crisp video that attract your targeted audience easily.

Here we share different video formats & their average duration. 

 

Team Media Designs @ Doosan Power Systems

Recently, Media designs developed a corporate video for one of the largest power sector company called Doosan Power Systems.

How to use corporate videos in your E-mail Campaign

Using corporate videos in your e-mail newsletters can add better engagement than simply send a text mail. Through the inclusion of videos in e-mail increase the consumer awareness towards the company. If it is done suitably, it can work like a sales person.   

It is very easy to add addresses in your e-mail list. However, people open your e-mails or not are another matter entirely. According to marketing research adding videos in your e-mail increases the 50% chance to engage the viewer attention.

Obviously, using video can make a strong effect on consumer behavior. It can increase the opening response and click- through rates substantially. By integrating videos into e-mail campaigns, it can bring a level of engagement that text cannot. Using video also creates a warm loyalty, trust and engagement towards the companies.  

 

So how your video gives the impression? Below are a few ideas that can help you to make amazing videos.

Keep the video crisp & short – While people checking their e-mail usually don’t have the time to watch 8 - 10 min. long video, people love to watch short, crisp and informative content videos. So your first priority while making these videos should make them crisp & short.

Informative & Engaging content – People love to watch informative & entertaining videos, so you have to make it lively & interesting videos. Hiring a video production company can help you to make interesting videos if you are the newcomer in that context.

What Makes A Good Corporate Video?

A good corporate video engages the audience with the brand. It offers new perspectives, share information & most of all engages the audience. A good corporate video reflects & projects the brand & will help to solidify your relationship with new & existing customers.

It is never a catalog. And, it is not a promotional advt. either. It is absolutely one way. A good video produces after production team puts its best effort to forward your message, with the highest possible company values & way of life.

A good corporate video is like by everyone, from the production line to the conference room & every body is proud to watch & share. 

That’s what we make for you. It’s time to digital world, start thinking about growth—time to put those thoughts into pictures, words, music —time to go ahead.

What is the ideal length of your Corporate Video

There is no ‘right’ answer to tell the exact duration of corporate video because it depends on the context of the video. It should be as long as it takes to deliver your message to your intended audience.

On the one hand we are told videos are getting shorter. Viewers want us to get to the point. On the other hand people want to be entertained and informed. But it’s a real challenge for any video production company is to make a short, informative & engaging video. 

For convenience, we share different video formats & their average duration.  

• Corporate Overview Videos – 2 to 3 minutes.
• Online Promotional Ads – 15 and 30 seconds
• Product or Service Promotions – 60 to 90 seconds.
• Customer Speak & Testimonials –  1 to 2 minutes
• Recruitment Videos – 1 to 2.5 minutes
• Content Marketing – 1 to 5 minutes (depending on the subject)
• Viral Videos – 45 to 90 seconds.
• Case Studies Video – 2 to 5 minutes.
• Funding Videos – 90 seconds to 2 minutes.
• Training Videos – 2 to 30 minutes.
• Product or Demos Videos- 90 seconds to 3 minutes
• Product Reviews – 1 to 3 minutes
• Event Videos – 3 to 60 minutes

Corporate Video Tips - Script Writing & Editing

The most important part of any corporate video is script writing. A well written script is the key of success of your video. It’s an engine that drives the whole process of your video. A perfect script is where you enhancing your message to target audience smoothly. The first phase of any video production is script writing. Besides of this fact, script writing is as difficult as it is important, and it’s a hard art to master!
 

 

Script writing is a thought process that merges all parameters like purpose, concept, process etc. of your video. Making a great script can charm your video quality effectively. Before writing a script, you must consider the all parameters of desired video. You should answers the following questions first, before writing a great script. 

• What is the purpose of your video?
• Where you wish to showcase the video?
• Who are your target audience?
• What are the major points to be highlight in the video?
• What are the takeaways of the video?
• What should viewers learn from this video?
  

By answering these questions, you are able to write great script that makes your video awesome.


Note – after writing the final script, you must share the script to your renowned customer before the shoot. Because, many times customer also add his/her views & suggestion in given script.   

Snapshot of our latest production shoot

yappi, just crossed another milestone @ PRF